Cloud technology makes real-time communication via Audi MMI possible

Cloud technology makes real-time communication via Audi MMI possible

Cloud technology makes real-time communication via Audi MMI possible

The technical basis for this solution is the integration of a standardized interface to 4.screen’s Mobility Experience Cloud into the existing MIB2+ & MIB3 infotainment systems (model year 2019 vehicles or later, starting in selected European markets). This API (application programming interface) establishes a real-time connection between the partnering companies and Audi customers. It is important to note that customers retain full control over the information and offers displayed – depending on their selected settings in Privacy Mode.

The additional information is displayed in the familiar Audi MMI format and, in the next stage of development, will also be able to display context-based and location-based recommendations and content on request.

Digital customer experience a key success factor

As the world becomes increasingly digital and connected, the individual customer experience continues to grow in importance, opening up entirely new possibilities. Audi considers this to be an important driver of future business success and is leveraging its potential. Over the next ten years, vehicles will become fully connected mobility devices and thus part of the digital world. The focus here is on an ecosystem that connects customers’ online and offline worlds. The integration of 4.screen’s location-based services into the vehicle MMI is another step along this path and one that will make a lasting improvement to the digital driving experience. In this context, Audi always places transparency, privacy, and data security for its customers at the top of its list of priorities.

About 4.screen GmbH

4.screen is the world’s first platform that makes it possible to interact with drivers in real time. 4.screen’s Mobility Experience Cloud (MXC) provides a standardized interface for location-based communication and interaction directly on the vehicle’s display. Drivers benefit from valuable in-car recommendations, better on-screen content, and access to exclusive offers. 4.screen is headquartered in Munich, Germany and its customers include some of the world’s leading brands. For more information, please visit www.4screen.com.

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