How Audi’s light digitization is pointing the way toward the future

Light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized.

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Cloud technology makes real-time communication via Audi MMI possible

Cloud technology makes real-time communication via Audi MMI possible

The technical basis for this solution is the integration of a standardized interface to 4.screen’s Mobility Experience Cloud into the existing MIB2+ & MIB3 infotainment systems (model year 2019 vehicles or later, starting in selected European markets).

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Ten 2022 Audi models recognized for 2022 IIHS ‘TOP SAFETY PICK+

2022 Audi A6, A6 allroad, A7, Audi Q5, Q5 Sportback, e-tron and e-tron Sportback receive “TOP SAFETY PICK+” – highest rating awarded by IIHS
2022 Audi A4, A5 Sportback, and Audi Q8 recognized with IIHS “TOP SAFETY PICK” designations when equipped with available LED or Matrix-design LED headlights.

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Sustainable Fuel, Lower Emissions

Audi approves many of its European V6 diesel engines for use with renewable fuel.

Like the entire Volkswagen Group, Audi is pursuing the vision of carbon-neutral mobility and wants to achieve net climate neutrality by 2050. The focus is on vehicles with electric batteries. In addition, Audi is increasing the environmental sustainability of its combustion engines: The company has now approved many of its current six-cylinder diesel engines for use with the renewable fuel HVO (hydrotreated vegetable oil)

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Audi Plans to Become an EV-Only Brand

Audi indicated this week it intends to phase out production of internal combustion engines by 2033, and that it will only launch new EV models starting 2026, representing an acceleration of Volkswagen AG’s electrification plans. The goals were revealed this week by Audi CEO Markus Duesmann.

The bold plan, part of Audi’s goal to achieve net-zero emissions by 2050, states that production of the last newly developed internal combustion engine model will begin relatively soon, in just four years, with the Ingolstadt-based automaker transitioning to an an all-EV lineup.

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The beginning of a new era in cross-country rallying: The new Audi RS Q e-tron

The new Audi RS Q e-tron will contest its first Dakar Rally from January 1 to 14, 2022. For Audi as the inventor of quattro, TFSI, ultra, e-tron and many other future technologies in motorsport, this marks the beginning of a new era in cross-country rallying. “The Dakar Rally is the biggest conceivable challenge for our innovative electric drive with high-voltage battery and high-efficiency energy converter,” says Julius Seebach, Managing Director of Audi Sport GmbH and responsible for motorsport at Audi. 

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